Target Has A New Bargain Brand—And Most Items Are Under $2

 

Some shoppers have a bit of a Target obsession and with news like this, it’s no wonder why. The retailer is constantly coming up with ways to keep customers coming back for more, and this time, well, they’ve really sealed the deal. Target is launching a bargain brand called Smartly, with most items priced at $2 or less. The range will include personal care items, basic home supplies and more. The aim of Smartly is simple: Meet basic needs at an affordable price point, and according to Mark Tritton, Target’s executive vice president and chief merchandising officer, it’s exactly what Target customers have been missing. “The introduction of Smartly to our owned brand portfolio is another example of how we are listening to consumers and bringing them differentiated solutions to make their lives easier,” he said in a press release. Target Has A New Bargain Brand—And Most Items Are Under $2

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